The letterhead concept is to provide your logo and contact information in a way in which it is easily recognizable and easy for the reader to find, should he or she have a reason to contact you. Because of this, the company name and contact information must be kept clean, simple, and easy to find in a hurry. Beyond making your contact information prominent and easy to find, your letterhead also provides an important first impression of your company's commitment to quality and professionalism.

Part of keeping your letterhead clean and simple to read is keeping the fonts you use to a minimum. Most business letterheads contain no more than two fonts, with the larger font for the company name appearing in 15-point size and the next line containing contact information in 10-point size. Colors on the letterhead should be used sparingly to avoid competition for the reader's attention. However, if your company logo on the letterhead, it is acceptable - and even preferable - to incorporate your logo into the text of your stationery.